Home / About
About Elanka

A trade house built on relationships.

We are a boutique international trade and brand-development firm in İstanbul — senior, hands-on, and accountable from first sample to final shelf.

Who we are

Big enough to deliver. Small enough to care.

Elanka Global was founded to do cross-border trade the way it should be done — personally. We connect Turkish manufacturers with international buyers, and help global brands find their footing in Türkiye.

Where larger firms hand you to an account manager, we hand you to a principal. We source, negotiate, handle compliance and logistics, build distribution and shape the brand — and we stay accountable for all of it.

Founded & led by Tuğçe Kürkan, Founder

Our standard

Senior on every account.

No layers, no hand-offs, no learning on your time. The person you meet is the person who does the work — and the person you call when something needs solving.

How we work

Four commitments we make.

i

Founder-led

Principals on every account, from first email to final shipment.

ii

On the ground

Rooted in İstanbul, with real relationships across Türkiye's industry.

iii

End to end

Source, compliance, logistics and brand — under one roof.

iv

Honest counsel

If we're not the right partner for a job, we'll tell you.

Focus sectors

Where we know the market.

Deep experience across the categories where Türkiye competes on quality and value.

Cosmetics & Personal CareFood & FMCGConsumer GoodsHealth & WellnessTextiles & Home
Get in touch

Let's build something that travels.

Tell us where you want to grow. We'll tell you honestly how we can help.