International Trade · Consulting · Distribution

Global trade, personally handled.

From İstanbul, Elanka Global connects Turkish products and international brands across markets — sourcing, distribution and brand development, managed end to end by people who answer the phone.

TradeConsultingDistributionBrand Development
Who we are

A boutique partner for cross-border growth.

Elanka Global is an İstanbul-based trade and brand-development house. We help Turkish manufacturers reach international buyers, and help global brands enter Türkiye — handling the sourcing, the compliance, the distribution and the positioning so our partners can focus on their product.

Small by design, senior on every account. When you work with us, you work with the people who make the decisions.

Founded & led by Tuğçe Kürkan, Founder — İstanbul, Türkiye

From İstanbul

A foot in two worlds.

Sitting where Europe meets Asia, we turn İstanbul's position into your advantage — a door into Türkiye's manufacturers and a bridge to buyers across Europe, the Gulf and beyond.

What we do

Four ways we move goods and brands.

Focus sectors

Where we know the market.

Deep experience across the categories where Türkiye competes on quality and value — with particular strength in cosmetics and personal care.

Cosmetics & Personal CareFood & FMCGConsumer GoodsHealth & WellnessTextiles & Home
How we work

Senior people. Straight answers. Real networks.

Founder-led

You work with principals, not a call centre. Every account gets senior attention from the first email to the final shipment.

On the ground in İstanbul

A door into Türkiye's manufacturers and a bridge to buyers abroad — relationships built over years, not sourced from a database.

End to end

From first sample to final shelf — sourcing, compliance, logistics and brand, under one roof. One partner, accountable throughout.

Our brands

The brands we build.

Beyond trade and distribution, Elanka Global develops its own brands — original stories and considered products, handled as long-term projects that span brand narrative, product development, design, manufacturing, marketing and global growth.

Pulyme is an advanced-care brand built on one belief: healthy hair begins at the roots. Rather than the visible length alone, it focuses on the scalp and the follicle — with advanced actives, innovative formulations and a targeted approach that turns hair care from a surface routine into care that starts at the root.

“Root-to-hair care · Scalp · Root · Hair.”

A premium candle and fragrance brand inspired by inner healing. A goddess travels the world seeking to be healed — until she sees that the strength she searched for was already within her, and a peony blooms at her side. La Bonne Chance turns that grace into scent and light; every flame a small reminder to return to yourself.

“The healing is already within you.”
Elanka Global · Brand Development
Get in touch

Let's talk about your next market.

Whether you're a manufacturer looking to export or a brand entering Türkiye, we'd like to hear from you.